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BOURBON STEAK
Launching an esteemed chefs latest incarnation.
Located in the stunning JW Marriott Turnberry Resort & Spa, Bourbon Steak Miami is Chef Michael Mina’s love letter to the American steakhouse experience; classic Americana infused with Chef Mina’s arsenal of world flavors and flair for the dramatic. Launching this masterpiece and establishing the right tone of voice would take some panache. It started with a photo shoot to capture the amazing look of the restaurant, followed by social media and print magazine campaigns.
Social media campaign with a distinct attitude and vibe.
Headlines capture the unique flavor of the campaign.
Print executions.
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